Should Value Investors Buy Deluxe (DLX) Stock?

While the proven Zacks Rank places an emphasis on earnings estimates and estimate revisions to find strong stocks, we also know that investors tend to develop their own individual strategies. With this in mind, we are always looking at value, growth, and momentum trends to discover great companies.

Considering these trends, value investing is clearly one of the most preferred ways to find strong stocks in any type of market. Value investors use fundamental analysis and traditional valuation metrics to find stocks that they believe are being undervalued by the market at large.

Luckily, Zacks has developed its own Style Scores system in an effort to find stocks with specific traits. Value investors will be interested in the system's "Value" category. Stocks with both "A" grades in the Value category and high Zacks Ranks are among the strongest value stocks on the market right now.

Deluxe (DLX) is a stock many investors are watching right now. DLX is currently holding a Zacks Rank #2 (Buy) and a Value grade of A. The stock is trading with P/E ratio of 5.32 right now. For comparison, its industry sports an average P/E of 6.40. DLX's Forward P/E has been as high as 6.95 and as low as 3.90, with a median of 5.28, all within the past year.

Value investors also frequently use the P/S ratio. This metric is found by dividing a stock's price with the company's revenue. This is a popular metric because sales are harder to manipulate on an income statement, so they are often considered a better performance indicator. DLX has a P/S ratio of 0.58. This compares to its industry's average P/S of 0.62.

Finally, investors should note that DLX has a P/CF ratio of 3.37. This metric takes into account a company's operating cash flow and can be used to find stocks that are undervalued based on their solid cash outlook. DLX's current P/CF looks attractive when compared to its industry's average P/CF of 5.78. Over the past year, DLX's P/CF has been as high as 3.89 and as low as 2.31, with a median of 2.97.

Value investors will likely look at more than just these metrics, but the above data helps show that Deluxe is likely undervalued currently. And when considering the strength of its earnings outlook, DLX sticks out as one of the market's strongest value stocks.

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This article originally published on Zacks Investment Research (zacks.com).

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