X Introduces New Ad Formats and Targeting Systems with Emphasis on Better-Looking Ads and Improved Performance

X is revamping its ad formats, focusing on better-looking, more responsive ads with improved targeting systems. The changes aim to create "crisp, captivating, and genuinely resonant" ads, eliminating clutter and distractions. However, the decision seems to be driven by Elon Musk's personal preferences rather than data-backed insights. Advertisers will need to adapt to the new rules or pay more for reach.

Senator Maggie Hassan has raised significant concerns regarding the misuse of Starlink's satellite internet services by criminal organizations in Southeast Asia. In a letter addressed to Elon Musk, the Democratic senator highlighted reports that these groups are using Starlink to facilitate fraud against Americans, resulting in billions of dollars in losses [1].

The letter, dated August 18, 2025, cites a United Nations Office on Drugs and Crime report from October 2024, which indicates that transnational criminal groups have exploited Starlink for fraudulent activities. The U.S. Treasury Department's Financial Crimes Enforcement Network has also warned about the extensive financial losses these groups have caused [1].

Hassan's letter emphasizes that scam networks in Southeast Asia are turning to Starlink due to its portability, decentralized infrastructure, and independence from national telecom networks. Investigations have revealed the widespread use of Starlink in scam compounds across countries like Myanmar and Thailand [1].

SpaceX, the company behind Starlink, has acknowledged that it investigates and deactivates devices used in fraudulent activities. However, the company has not publicly discussed specific actions taken in response to scam networks in Southeast Asia. Experts have criticized Starlink for not implementing geofencing to restrict access in these regions [1].

The senator's letter requests detailed information about SpaceX's efforts to prevent misuse of Starlink, including policies and procedures for investigating and deactivating devices, as well as any cooperation with law enforcement entities. The letter also seeks data on the number of complaints received and actions taken in response to scam networks in Southeast Asia [1].

The issue comes at a time when SpaceX is revamping its ad formats, focusing on better-looking, more responsive ads with improved targeting systems. While the changes aim to create "crisp, captivating, and genuinely resonant" ads, the decision seems to be driven by Elon Musk's personal preferences rather than data-backed insights. Advertisers will need to adapt to the new rules or pay more for reach [2].

As the company faces scrutiny over its satellite internet service, it will be crucial for SpaceX to address these concerns and demonstrate its commitment to preventing misuse. The financial implications of fraud and the human costs associated with scams underscore the urgency of these issues [1].

References:
[1] https://timesofindia.indiatimes.com/technology/tech-news/us-senator-sends-letter-to-elon-musk-block-starlink-in-southeast-asias-criminal-compounds-using-the-satellite-internet-service-to-scam-americans/articleshow/122973251.cms
[2] https://www.taboola.com/marketing-hub/display-advertising-benefits/