Integral Ad Science Receives MRC Accreditation for Amazon DSP Measurement

Integral Ad Science (IAS) has received Media Rating Council (MRC) accreditation for its server-to-server integration with Amazon DSP for impression, viewability, and invalid traffic data. This accreditation ensures that IAS metrics meet rigorous standards for accuracy and transparency, providing brands and agencies with independent, third-party measurement across platforms. The accreditation applies to IAS's server-to-server integration with Amazon DSP for measurement and reporting of display and video impressions, viewable impressions, and tracked ads.