Institutional Investors Back BNB as Next Reserve Asset

Build & Build Corporation, a newly formed venture led by former Coral Capital executives, is in the process of acquiring BNB tokens as part of a strategic corporate treasury initiative. The firm, which has been established through a Nasdaq-listed shell company, is seeking to raise $100 million to accumulate 30,000 BNB tokens, valued at approximately $26 million. This acquisition marks one of the first public examples of a corporate entity treating BNB as a reserve asset, following a strategy similar to that used by MicroStrategy for Bitcoin.

The initiative is spearheaded by Patrick Horsman, Joshua Kruger, and Jonathan Pasch, who previously led Coral Capital. The newly formed company aims to institutionalize BNB as a stable and appreciating asset, leveraging its role as the native token of the Binance Smart Chain. The company's structure and approach reflect a broader trend of institutional investors seeking to diversify their reserve holdings into major blockchain-based assets beyond Bitcoin and Ethereum.

The move has been described by some in the crypto space as a “BNB microstrategy,” a reference to MicroStrategy’s long-term investment in Bitcoin. Binance founder Changpeng Zhao (CZ), while clarifying that he has no direct involvement in the new venture, acknowledged the broader implications of the development in a recent social media post. His comments suggest that the initiative could inspire other corporations to adopt similar strategies with BNB in the future.

The growing institutional interest in BNB is also supported by regulatory developments. In June 2025, VanEck filed for the first-ever BNB ETF in the United States, a move that includes provisions for staking rewards. This regulatory progression is expected to enhance the liquidity and accessibility of BNB as an investment vehicle, further supporting its case as a reserve asset.

From a technical perspective, recent market indicators suggest that BNB faces short-term downside risks, but the long-term fundamentals are showing significant strengthening. Analysts attribute this to the increasing adoption of BNB across corporate and institutional channels, as well as its role in the broader blockchain ecosystem. However, these forecasts are not yet reflected in price action and are based on current market conditions.

The initiative by Build & Build Corporation highlights a broader shift in how institutional investors view crypto assets, particularly major Layer 1 tokens. As more corporations consider digital assets as part of their treasury strategies, BNB is positioned to benefit from this trend, especially given its utility, governance role, and growing institutional backing.