Instagram Tests Picture-in-Picture Mode for Reels

Meta is testing a new feature on Instagram Reels that allows select users to watch videos in picture-in-picture mode even after closing the app. The feature is currently available for a limited number of users who can try it by tapping a "Try Picture in Picture" button in the app. There is no word yet on when or if the feature will be rolled out more broadly.

Meta is currently testing a new feature on Instagram Reels that allows select users to watch videos in picture-in-picture (PiP) mode even after closing the app. The feature is available to a limited number of users who can access it by tapping a "Try Picture in Picture" button within the app. There is no definitive timeline for when or if the feature will be rolled out to a broader audience.

The testing phase follows Instagram's earlier exploration of PiP playback for Reels in March [1]. The new feature enables users to continue watching Reels outside the app, enhancing the viewing experience and potentially increasing user engagement. This functionality is similar to that offered by TikTok and YouTube, which already provide PiP options.

Meta's decision to test PiP viewing on Reels comes after Instagram chief Adam Mosseri mentioned the possibility of such a feature during a weekly Q&A session in March [1]. Mosseri indicated that he would look into the idea, which has now led to the current testing phase.

The introduction of PiP viewing could potentially boost retention rates and encourage users to watch longer clips. By allowing users to continue watching videos in the background while multitasking, the feature could cater to the shorter attention spans of modern audiences. The feature could also be beneficial for users who wish to watch TikTok videos while using other apps.

Meta has confirmed to Social Media Today that the PiP testing is currently underway with a small group of users [1]. The company has not provided a specific timeline for the broader rollout of this feature.

References:
[1] https://finance.yahoo.com/news/instagram-tests-picture-picture-viewing-153445811.html