Instacart and Advantage Solutions Partner to Provide CPGs with Real-Time Shelf Visibility and In-Store Execution Insights.

Instacart and Advantage Solutions have partnered to provide consumer packaged goods (CPGs) with real-time shelf visibility at scale. The partnership combines Instacart's in-store audit capabilities with Advantage's retail execution services, enabling CPGs to quickly turn insights into action. This offering aims to improve compliance, address out-of-stock issues, and boost performance while creating new earning opportunities for Instacart shoppers.

Instacart and Advantage Solutions have formed a strategic partnership aimed at providing consumer packaged goods (CPGs) with real-time shelf visibility at scale. The collaboration leverages Instacart's in-store audit capabilities and Advantage's retail execution services, enabling CPGs to quickly turn insights into action Instacart and Advantage Solutions Partner to Give CPGs Real-Time Shelf Visibility at Scale^[1].

The partnership combines Instacart's extensive technology, scale, and community of approximately 600,000 shoppers with Advantage's retail relationships and expertise. Instacart's technology will allow CPGs to perform in-store audits on product availability, pricing, placement, and display execution. The insights generated by Instacart shoppers will trigger alerts to Advantage field teams, who can then act immediately to address the highest-priority areas. This dynamic alert-based retail model ensures that CPGs have visibility into in-store conditions and can act quickly to improve compliance, address out-of-stock issues, and boost performance Instacart and Advantage Solutions Partner to Give CPGs Real-Time Shelf Visibility at Scale^[1].

Once Advantage completes follow-up action items, Instacart shoppers can validate execution, providing objective proof of performance. This integrated approach not only helps CPGs improve their in-store execution but also creates new earning opportunities for Instacart shoppers. The partnership aims to enhance the overall shopping experience for consumers by ensuring that products are consistently available and well-displayed in stores Instacart and Advantage Solutions Partner to Give CPGs Real-Time Shelf Visibility at Scale^[1].

The pilot of this partnership has been successful, and both companies have plans to expand in 2026. Instacart and Advantage Solutions are positioned to significantly impact the CPG market by providing a cost-effective and scalable solution for real-time shelf visibility and execution Instacart and Advantage Solutions Partner to Give CPGs Real-Time Shelf Visibility at Scale^[1].