Innovative Eyewear shares jump 14.09% premarket after announcing global retail partnership with SmartBuyGlasses for Reebok smart eyewear.

Innovative Eyewear surged 14.09% in premarket trading following the announcement of a retail partnership with SmartBuyGlasses, a global eyewear e-commerce platform, to distribute Reebok-branded smart eyewear with prescription options and global shipping. The collaboration expands the company’s market reach by leveraging SmartBuyGlasses’ localized websites and established supply chain, enabling customers to access custom lenses and fast delivery. Executives emphasized the strategic alignment between smart eyewear and e-commerce, with SmartBuyGlasses’ mission to enhance accessibility and affordability. The partnership is positioned to drive broader adoption of the company’s technology by addressing customer familiarity gaps through a well-known brand and trusted distribution channel. The move underscores potential revenue growth and operational scalability, aligning with the stock’s sharp premarket rise.