Infortar's Strategic Rebranding: AS Eesti Gaas Becomes AS Elenger Grupp

Aktsiaselts Infortar, a diversified Estonian conglomerate with a significant presence in the energy sector, is set to rebrand one of its key subsidiaries. AS Eesti Gaas, the largest privately-owned energy company in the Baltic-Finnish region, will adopt the Elenger brand in Estonia, aligning with its markets in Finland, Poland, Latvia, Lithuania, and Germany. This strategic move is expected to take effect when the entry is made in the Business Register, with no obligations or inconveniences imposed on customers, as all contracts will remain valid under the existing terms.

The rebranding of AS Eesti Gaas to AS Elenger Grupp is part of Infortar's broader strategy to create a unified brand identity across its energy operations. By adopting the Elenger brand in Estonia, the company aims to enhance brand recognition and customer loyalty in the region. This move is in line with Infortar's international presence and its commitment to expansion and growth.



Infortar operates in seven countries, with its main fields of activity being maritime transport, energy, and real estate. The company owns a 68.47% stake in Tallink Grupp, a 100% stake in Eesti Gaas, and a diverse real estate portfolio of approximately 116,000 m². In addition to these core areas, Infortar also operates in construction and mineral resources, agriculture, printing, taxi business, and other areas. The rebranding of AS Eesti Gaas is expected to complement Infortar's diverse business portfolio and further strengthen its position in the energy sector.



The rebranding of AS Eesti Gaas to AS Elenger Grupp is unlikely to have a significant direct impact on Infortar's shareholder value. However, the strategic shift may contribute to a positive narrative, as it signals a renewed focus on growth and unity within the Infortar group. Investors should continue to monitor the company's core operations and fundamentals, while keeping an eye on the potential synergies and opportunities that the rebranding may bring.

In conclusion, the rebranding of AS Eesti Gaas to AS Elenger Grupp is a strategic move by Aktsiaselts Infortar, aimed at enhancing brand recognition and customer loyalty in the Baltic-Finnish region. While the rebranding itself may not have a significant direct impact on shareholder value, investors should be mindful of the potential opportunities and synergies that this move may generate for the company and its subsidiaries. As Infortar continues to diversify its business portfolio and expand its presence in the energy sector, the rebranding of AS Eesti Gaas to AS Elenger Grupp is a step in the right direction towards a more unified and competitive brand identity.