Informa TechTarget Introduces AI Visibility Audit and GEO Topic Planner for Zero-Click B2B Buyer Journey

Informa TechTarget has launched AI Visibility Audit and GEO Topic Planner to help businesses succeed in the AI-driven landscape. These solutions empower marketers to enhance their brand's discoverability, visibility, and authority, and align content plans with AI systems' evolving preferences. The AI Visibility Audit identifies visibility and accuracy gaps and provides a roadmap to improve discoverability, while the GEO Topic Planner helps build topical authority and avoid wasted content efforts.