Indian Music Labels Eye Regional Catalogues for Growth

India's music labels are expanding into regional catalogues, such as Haryanvi and Punjabi, to collaborate with more artists and improve monetization. Companies like Saregama, Sony Music India, and Warner Music India are forming partnerships and making acquisitions to tap into regional markets. This move is expected to unlock value and streamline rights and royalty systems, while maintaining cultural identity. The Indian music industry's revenue declined by 2% to ₹5,300 crore in 2024, but consolidation and strategic partnerships can act as strong accelerators for growth.