Indian Martech Industry Set to Reach $94 Billion by 2030 with HCL Unica+ AI-powered Marketing Platform

HCLTech unveiled an AI-powered marketing technology platform, HCL Unica+, to help Indian businesses deliver personalized marketing at scale. The platform can manage 500 million customer accounts and 1.4 billion touchpoints, catering to the rising martech industry, set to reach $94 billion by 2030. The development comes after HCLSoftware signed an MoU with Swiss Network to promote digital transformation and follows strategic collaborations with OpenAI, AMD, and Salesforce.