India as a Global Laboratory: How the Country's E-commerce Landscape is Shaping Global Retail and FMCG Strategies

Global brands are testing new ideas in India's e-commerce landscape, focusing on delivery, logistics, and digital inclusion. Amazon is replicating its 10-minute delivery model in other countries and has even found parallels with Indian kirana stores in Spain. Walmart has used Flipkart's offline-online network model to shape similar small-store partnership programs in Mexico and Central America. Unilever's sachet revolution also originated in India. These innovations are being taken global from India.