IMAX Stock Plunges 10.09% Despite Japan Expansion

IMAX Corporation's stock price plummeted to its lowest level since October 2024, with an intraday decline of 10.09%.

IMAX Corporation has recently expanded its partnership with TOHO Cinemas in Japan, a move that is expected to significantly impact its stock price. On April 8, 2025, the two companies announced a new agreement to install six new IMAX With Laser systems across Japan. This expansion includes two new locations in Tokyo and further development into key suburban areas. The partnership aims to enhance IMAX's network and box office growth in a vital market, as TOHO Cinemas is now IMAX’s largest exhibition partner in Japan. The expansion also includes upgrading an existing location and adding a second system to TOHO Cinemas Hibiya, making it the first location outside North America with two IMAX systems. This strategic move is designed to capitalize on the growing demand for premium visual experiences in Japan, especially with the upcoming releases of popular Japanese films in the IMAX format.