IDC Report: Apple's Wearables Sales Lag Behind Competitors in Q2

IDC's report on worldwide wrist-worn devices for Q2 2025 shows Xiaomi leading growth with 9.5 million units, followed by Huawei with 9.9 million and Apple with 7.4 million. Samsung's market share decreased to 3.2% from 3.3% last year, and it saw negative growth with -2.1% shipped units. Apple's shipment numbers are expected to improve in Q3 and Q4 with new releases.

According to IDC's latest report on worldwide wrist-worn devices for Q2 2025, Xiaomi and Huawei have emerged as the top performers, showcasing significant growth in the wearable market. Xiaomi led the pack with 9.5 million units shipped, while Huawei followed closely with 9.9 million units. Apple, on the other hand, saw 7.4 million units shipped, indicating a notable improvement from its previous quarters [^NUMBER].

Samsung's market share decreased to 3.2%, down from 3.3% in the previous year, with a negative growth of -2.1% in shipped units. This decline reflects the intense competition in the wearable market and the increasing dominance of Xiaomi and Huawei. Apple's shipment numbers are expected to improve in Q3 and Q4, driven by new product releases.

Huawei's success can be attributed to its stylish designs and innovative features, such as the HUAWEI WATCH GT 6 Series and HUAWEI WATCH Ultimate 2, which were unveiled at a recent product launch in Paris. The company's focus on health and fitness features, as seen in the HUAWEI WATCH FIT 4 Series and HUAWEI WATCH D2, has also contributed to its market leadership [^NUMBER].

Xiaomi's growth can be attributed to its affordability and strong brand presence in the Asian market. The company's Mi Watch series has been well-received, offering a balance of features and price, which has appealed to a wide range of consumers.

Apple's expected improvement in Q3 and Q4 shipment numbers is likely driven by the upcoming releases of new iPhone and AirPods models, which are expected to integrate advanced AI capabilities. This could further enhance the company's wearable offerings and drive demand for its products.

The wearable market is witnessing a significant shift towards AI integration, as seen in the recent advancements by Apple and Samsung. This trend is likely to continue, with companies focusing on AI-driven features to differentiate their products and capture market share. The intense competition in the wearable market is expected to drive innovation and lead to better products for consumers.