IBM Shares Edge Lower as AI-Driven Tennis Tech Debuts Trading Volume Ranks 91st

IBM's shares edged lower on Aug. 18, closing at 0.11% below the previous session's level amid a trading volume of $860 million, ranking 91st in market activity. The tech giant unveiled a suite of AI-driven enhancements for the 2025 US Open in collaboration with the USTA, marking a strategic expansion of its hybrid cloud and AI capabilities. New features include Match Chat—an AI assistant providing real-time match insights—and an upgraded SlamTracker tool offering live win probability projections. These innovations leverage IBM's Granite large language models and watsonx Orchestrate technologies to deliver personalized fan experiences.

Executives emphasized the initiative aligns with growing demand for dynamic digital content, citing a commissioned survey showing 86% of global tennis fans value AI-powered features. Jonathan Adashek, IBM's SVP of Marketing, highlighted the company's application of enterprise-grade AI solutions to "deepen connections between fans and the game." The USTA's Brian Ryerson noted the partnership has enhanced operational efficiency while delivering real-time analytics to audiences. The enhancements come as IBM continues to position itself as a leader in AI and hybrid cloud solutions across industries.

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