Huya's Q2 2025 Revenue Surges 34.1% Year-Over-Year

Huya Inc. announced its second-quarter financial report for 2025, revealing a total revenue of 15.7 billion yuan, marking both year-over-year and quarter-over-quarter growth. The company's direct broadcast revenue stabilized at 11.5 billion yuan, while revenue from game-related services, advertising, and other businesses surged by 34.1% year-over-year to 4.1 billion yuan. Under non-GAAP accounting standards, the company achieved operational profit balance, with a net profit attributable to Huya Inc. of 475 million yuan. In terms of user data, Huya's total Monthly Active Users (MAU) reached approximately 160 million in the second quarter of 2025.

The company's strategic transformation, now in its second year, has shown significant progress in diversifying its business and strengthening its strategic synergy with the gaming industry. The direct broadcast revenue stabilized at 11.5 billion yuan, while revenue from game-related services, advertising, and other businesses grew from 1.2 billion yuan in the second quarter of 2023 to 4.1 billion yuan in the second quarter of 2025. This segment now accounts for more than a quarter of the company's total revenue, indicating a more balanced revenue structure. The company's total revenue continued its upward trend from the previous quarter, achieving both year-over-year and quarter-over-quarter growth.

Huya has expanded its user reach and content operations to tap into broader commercial opportunities. The company's total MAU reached approximately 160 million in the second quarter of 2025. Additionally, Huya has made significant strides in its multi-platform ecosystem strategy, rapidly expanding its reach to additional ecological users. This demonstrates Huya's successful construction of a comprehensive domestic and international ecosystem through its strategic transformation.

Huya's overseas expansion has also made notable progress, particularly in user growth. Overseas operations are expected to become a key growth driver for the company in the future. Huya is actively pursuing its "AI+" strategic matrix, applying AI in various domains such as "AI+Broadcasting," "AI+IP," and "AI+Services." The company aims to continue integrating AI with its business operations to enhance user experience and create new consumption scenarios.

In terms of financial performance, Huya's revenue structure has become healthier, with overall operational performance and profitability improving. The company's direct broadcast revenue stabilized, while revenue from game-related services, advertising, and other businesses grew rapidly, driving Huya's total revenue to achieve year-over-year and quarter-over-quarter growth for two consecutive quarters. The company has also improved its cost structure and operational efficiency, leading to enhanced overall operational performance. Notably, Huya achieved operational profit balance under non-GAAP standards for the second quarter, marking the sixth consecutive quarter of non-GAAP net profit.

In terms of shareholder returns, by the end of June 2025, the company had repurchased Huya shares worth 75.4 million U.S. dollars and distributed a total of approximately 340 million U.S. dollars in special cash dividends during the second quarter. The company remains committed to business expansion and deepening industry synergies to create long-term value for shareholders.

The financial report for the second quarter of 2025 shows that Huya Inc.'s total revenue was 15.67 billion yuan (2.19 billion U.S. dollars). Under non-GAAP accounting standards, Huya Inc.'s operating profit was 400,000 yuan (50,000 U.S. dollars), with a net profit attributable to Huya Inc. of 47.5 million yuan (6.6 million U.S. dollars). Revenue from direct broadcasting was 11.53 billion yuan (1.61 billion U.S. dollars), while revenue from game-related services, advertising, and other businesses was 4.14 billion yuan (57.8 million U.S. dollars). Under GAAP accounting standards, Huya Inc.'s gross profit for the second quarter of 2025 was 2.12 billion yuan (296 million U.S. dollars), with a gross margin of 13.5%. As of June 30, 2025, Huya Inc. had cash and cash equivalents, short-term deposits, and long-term deposits totaling 37.66 billion yuan (5.26 billion U.S. dollars).