HubSpot and FormAssembly Partner to Enhance CRM with New Integration

HubSpot has partnered with FormAssembly to enhance its CRM platform with a new connector. The integration allows HubSpot users to build dynamic and secure web forms, directly routing collected data into the HubSpot CRM. The connector simplifies complex data workflows, improves lead capture, and increases data accuracy by automating the flow of information.

FormAssembly, a leading data collection platform, has announced a strategic partnership with HubSpot to enhance its CRM platform with a new connector. This integration allows HubSpot users to build dynamic and secure web forms, directly routing collected data into the HubSpot CRM. The connector simplifies complex data workflows, improves lead capture, and increases data accuracy by automating the flow of information.

The FormAssembly HubSpot Connector enables users to create flexible, branded, multi-page forms with drag-and-drop tools. It supports real-time integration with both standard and custom objects, advanced routing, and seamless form-to-CRM automation. This integration supports various use cases across marketing, sales, and support, from creating records and updating contacts to handling payments, approvals, and sensitive data, while maintaining compliance with industry standards like HIPAA and GDPR [1].

The connector's ability to route different parts of a single form submission to multiple destinations sets it apart. Users can send lead data to HubSpot, sensitive information to another system, and even use webhooks for additional workflows, all within one form. This flexibility enhances data intake while maintaining security and compliance [2].

FormAssembly's expansion into the HubSpot ecosystem coincides with the release of new no-code features that convert screenshots, spreadsheets, PDFs, and even pictures of paper forms into fully functional web forms. This update makes it easier for teams to launch forms and automate workflows, streamlining data collection processes and improving overall efficiency [3].

The integration of FormAssembly’s HubSpot Connector aligns with the company’s mission to make flexible, compliant data collection accessible across platforms. By offering a seamless integration with HubSpot’s CRM, FormAssembly provides users with more ways to collect and route data to the systems their businesses rely on most.

References:
[1] https://finance.yahoo.com/news/formassembly-launches-hubspot-connector-bringing-130000407.html
[2] https://www.ainvest.com/news/formassembly-joins-hubspot-app-marketplace-offers-secure-data-collection-real-time-integration-2508/
[3] https://www.ainvest.com/news/formassembly-strategic-expansion-hubspot-ecosystem-implications-code-data-automation-markets-2508/