How I Built a $2 Billion a Year Super App Called Grab: '20 Hour' Work Days

The journey of Grab, Southeast Asia's leading super app, is a testament to the power of innovation, adaptability, and relentless hard work. Founded in 2012, Grab has evolved from a simple ride-hailing service to a comprehensive platform offering a wide range of on-demand services, from food delivery to financial services. In this article, we delve into the story of Grab's remarkable growth, the strategies that fueled its success, and the '20 hour' work days that drove its founders to build a $2 billion a year super app.

Grab's initial focus on ride-hailing laid the foundation for its expansion into multiple service categories. The company's hyper-local approach, understanding the diverse cultural and economic needs of Southeast Asia, was instrumental in its growth. By prioritizing trust and safety, Grab accumulated a vast network of drivers and users, enabling it to diversify its offerings and cater to the region's rapidly urbanizing market.

Grab's acquisition of Uber's Southeast Asian operations in 2018 was a significant turning point. This strategic move not only strengthened Grab's position as a superapp but also allowed it to leverage Uber's technology and resources. The integration of Uber's assets enabled Grab to expand its services and user base, further solidifying its dominance in the region.

Grab's entry into financial services, such as GrabPay and GrabFinancial, was a game-changer. These services not only expanded Grab's revenue streams but also attracted a broader user base, particularly the 'underbanked' population in Southeast Asia. By offering daily interest payments and quick loan approvals, GrabFinancial has become a lifeline for many, fostering financial inclusion and equality.

The success of Grab can be attributed to its founders' unwavering commitment and the '20 hour' work days they invested in building the company. Anthony Tan, Grab's co-founder and CEO, and Hooi Ling Tan, its co-founder, have been instrumental in driving the company's growth. Their ability to balance rapid expansion with sustainability and longevity has been a key factor in Grab's success.

In conclusion, Grab's journey from a simple ride-hailing service to a $2 billion a year super app is a testament to the power of innovation, adaptability, and relentless hard work. Its founders' commitment, the hyper-local approach, strategic acquisitions, and expansion into financial services have all contributed to Grab's remarkable growth. As Grab continues to evolve and expand, it serves as an inspiration for entrepreneurs and investors alike, demonstrating the potential for success in the rapidly growing Southeast Asian market.