House of Doge Launches $200M DOGE Treasury with Elon Musk's Lawyer as Chair

The House of Doge has proposed a $200M DOGE Treasury, with Elon Musk's lawyer Alex Spiro as chairman. This move signals institutional interest in Dogecoin and offers traditional access to the asset via public markets. The DOGE Treasury would hold Dogecoin on its balance sheet, allowing investors to gain exposure without owning or managing crypto directly. If successful, this could mark the beginning of Dogecoin's entry into institutional adoption, helping it shed its meme coin image.

In a move signaling a shift towards institutional adoption, the House of Doge has proposed a $200 million DOGE Treasury, with Elon Musk's lawyer Alex Spiro as chairman. This initiative aims to provide traditional investors with access to Dogecoin (DOGE) through public markets, potentially marking a significant milestone in the coin's journey from a meme coin to a legitimate investment asset.

The DOGE Treasury would hold Dogecoin on its balance sheet, allowing investors to gain exposure to the asset without the need to directly own or manage cryptocurrency. This proposal is part of a broader strategy to shed Dogecoin's meme coin image and attract institutional investors. The initiative comes amidst a wave of institutional interest in cryptocurrencies, driven by regulatory clarity and strategic infrastructure upgrades.

According to sources, the proposal follows a trend of institutional investment in Dogecoin, including Bit Origin's $600 million allocation to DOGE's treasury in July 2025 [1]. This influx of institutional capital has been bolstered by regulatory tailwinds, such as the CFTC's reclassification of Bitcoin as a commodity under the CLARITY Act, which has extended a favorable framework to altcoins like DOGE [1].

The potential approval of a Dogecoin ETF by late 2025 could further catalyze institutional interest. Analysts estimate a 60–70% chance of approval within 12–18 months, mirroring Bitcoin's 2024 ETF-driven rally and reshaping DOGE's market dynamics [1]. If realized, this could unlock billions in institutional capital, echoing Bitcoin's 2021 rally.

However, Dogecoin's retail-driven narrative remains volatile. Corporate partnerships, such as Tesla's integration of DOGE for merchandise and Elon Musk's X Payments initiative, have bolstered utility, but the coin's cultural relevance still hinges on social media. Musk's endorsements continue to drive short-term rallies, but this reliance on sentiment makes DOGE prone to sharp corrections [1].

The sustainability of Dogecoin's long-term viability hinges on balancing its inflationary supply model with growing utility. The coin's annual issuance of 5 billion tokens poses a headwind unless demand outpaces supply. Recent upgrades, such as the v1.14.8 protocol, have improved scalability, while initiatives like Dogebox aim to expand use cases in gaming and e-commerce [1].

In conclusion, the $200 million DOGE Treasury proposal reflects a strategic move by the House of Doge to attract institutional investors and shed Dogecoin's meme coin image. The success of this initiative could mark a significant step towards Dogecoin's institutional adoption, potentially reshaping the crypto market landscape.

References:
[1] https://www.ainvest.com/news/dogecoin-institutional-turn-era-speculative-mirage-2508-0/