HOUS Surges 7.03% to Monthly High as Coldwell Banker Report Highlights Resilient Housing Demand

The share price rose to its highest level so far this month, with an intraday gain of 7.03%.

The surge follows the release of the Coldwell Banker 2025 American Dream Report, a survey of 3,068 U.S. adults, which highlights enduring demand for homeownership despite affordability challenges. The report notes that 56% of respondents associate the American Dream with homeownership, with Gen Z and Millennials showing the strongest intent to buy. Persistent demand, combined with adaptive strategies like co-buying and fixer-uppers, underscores a resilient housing market. Coldwell Banker, a subsidiary of HOUS, is positioned to benefit from its 95,000 affiliated sales professionals and focus on unconventional transactions.

Analysts link the stock’s performance to long-term growth drivers identified in the report. Delayed life decisions, such as postponed marriages or parenthood, suggest prolonged household formation timelines, ensuring sustained market participation. Real estate’s perceived value as a wealth-building tool—48% of respondents favoring it over the stock market—further supports transaction activity. While affordability remains a hurdle, the report’s emphasis on creative solutions and optimism among younger demographics points to a robust pipeline for HOUS. The company’s ability to leverage its network and digital tools to facilitate complex deals could solidify its leadership in a shifting market.