From Hollywood to Real Estate: Web3 Merger Democratizes $4 Trillion RWA Market

Redacted Group ($RDAC) and Tenset ($10SET) have announced a strategic merger to create a Web3-focused platform targeting the rapidly expanding real-world asset (RWA) market, positioning themselves to capitalize on a sector projected to grow into a $4 trillion opportunity by 2030, according to a CNBC report. The combined entity, backed by investors including Spartan Group, Animoca Brands, and Polygon Ventures, aims to democratize access to high-value markets such as film financing, real estate, and mezzanine lending through blockchain infrastructure, according to an AMBCrypto report. The merger unites Redacted's $10M venture-backed network with Tenset's $1B+ legacy token market cap and proven launchpad capabilities, creating a platform designed to bridge traditional finance with decentralized ecosystems, LiveBitcoinNews reported.

The partnership launches with CineFi, a film financing platform that leverages AI-driven storytelling tools from production house Mugafi to tokenize access to previously opaque Hollywood and indie film projects, CryptoPotato reported. By curating opportunities from 50+ production companies, CineFi targets a $20B+ RWA niche, offering investors exposure to vetted film ventures typically reserved for high-net-worth individuals and family offices, Phemex reported. "We're transforming film financing into an accessible, on-chain asset class," said Shan Kumar, CEO of the merged entity, emphasizing the platform's potential to generate sustainable returns independent of crypto market volatility.

The RWA strategy extends beyond entertainment. The platform plans to expand into real estate and structured credit markets, using tokenized access to premium properties and underserved lending verticals, CryptoPotato reported. This multi-vertical approach aligns with a broader industry trend: the tokenized RWA market surged 380% in 2024 to $24 billion, driven by institutional interest in private credit and treasury-linked products, an AMBCrypto report noted. Regulatory advancements, particularly in the U.S., have further accelerated adoption, with BlackRock and other major firms launching tokenized funds through platforms like Securitize, as covered by CNBC.

Existing communities of Redacted and Tenset will receive preferential access to CineFi's November 2025 launch, alongside enhanced benefits tied to their native tokens, $RDAC and $10SET, CryptoPotato reported. The $RDAC token, in particular, will serve as an access layer for RWA offerings, granting holders governance rights and exclusive participation in upcoming verticals, Phemex noted. Meanwhile, Tenset's infrastructure will continue supporting traditional token launches, blending its legacy with Redacted's venture-grade capital networks to deliver "high-conviction" investment opportunities, LiveBitcoinNews added.

The merger reflects a broader industry consolidation as crypto firms pivot toward regulated, asset-backed models. "The crypto industry needs to consolidate," noted Securitize CEO Carlos Domingo, whose firm recently went public via a SPAC, in a CNBC report, highlighting the growing appeal of RWA-driven business models. For Redacted and Tenset, the move underscores a strategic pivot from speculative crypto assets to tangible, cycle-resistant opportunities—a shift Kirubakaran Reddy of AlphablockZ Ventures called "the future of niche capital markets," as discussed in AMBCrypto.

With CineFi's beta launch imminent and regulatory tailwinds strengthening, the merged entity aims to redefine Web3's role in global finance. As Kumar emphasized, "This isn't just about tokens—it’s about bringing real-world value into the digital economy." CryptoPotato covered the announcement in its reporting.