Holley and Callaway Team Up to Create Performance Packages for Chevy Trucks and SUVs

Chevy Trucks will get new performance packages from Callaway and Holley. Callaway will engineer and develop the parts, while Holley handles logistics and marketing. The goal is for consumers to get upgrade packages at Chevy dealers, potentially wrapping the cost into their car payment. The collaboration will initially focus on supercharger packages for the 5.3 and 6.2 V8 trucks, but long-term plans include a new Callaway Performance Center to increase production capacity and offer dealer-backed solutions.

Two well-established players in the automotive performance industry, Holley Performance Brands and Callaway Cars, have announced a strategic partnership to develop and launch a line of performance packages for GM trucks and SUVs. This collaboration aims to bring enhanced performance and reliability to a wide range of GM vehicles, including the Chevrolet Silverado, Sierra, Suburban, Tahoe, Yukon, Escalade, and the iconic Corvette [1][2][3].

Holley will handle the logistics and marketing aspects of the partnership, leveraging its robust operational capabilities and extensive market expertise. Meanwhile, Callaway will focus on engineering and developing the performance parts, drawing from its nearly five decades of renowned engineering and design experience [1][2][3]. The initial offerings will include supercharger packages for the 5.3 and 6.2 V8 trucks, with plans to expand to other models in the GM portfolio in the future [1][2].

To support the increased production and availability of these performance packages, Holley and Callaway will establish a new Callaway Performance Center in Bowling Green, Kentucky. This center will not only focus on the Corvette but also on GM truck and SUV offerings, thereby increasing production capacity and enabling broader availability of dealer-backed solutions [1][2][3].

The partnership is expected to deliver turnkey, dealer-approved solutions to enthusiasts across multiple consumer verticals, providing the performance, reliability, and warranty support consumers expect. Holley will lead the digital and direct-to-consumer (DTC) sales channels, while Callaway will continue its GM dealership outreach [1][2][3].

The collaboration marks a significant milestone for both companies, positioning them to drive growth and deliver category-defining products for the modern enthusiast. By combining Holley's manufacturing and distribution strength with Callaway's engineering and design expertise, the partnership aims to provide unmatched performance experiences for GM vehicle owners [1][2][3].

References:
[1] https://www.thedrive.com/news/chevy-trucks-will-get-new-performance-packages-from-callaway-and-holley
[2] https://gmauthority.com/blog/2025/08/callaway-and-holley-team-up-to-offer-gm-truck-corvette-performance-packages/
[3] https://investor.holley.com/news-releases/news-release-details/holley-performance-brands-and-callaway-cars-partner-new-line