On Holding Resists Price Cuts Amid Weaker Retail Sales

On Holding, a company known for its refusal to discount its shoes and apparel, is facing a more promotional retail environment as brands and retailers try to appeal to budget-conscious consumers. Despite its weakest retail sales since going public in 2021, On Holding has no plans to slash prices. Instead, the company is looking to maintain its discipline and focus on product enhancements to attract customers.