On Holding AG surges to 122nd in trading volume ranking with 828 million shares traded

On May 13, 2025, On's trading volume reached 828 million, marking a 69.34% increase from the previous day, placing it 122nd in the day's stock market rankings. The company's stock price surged by 11.83%, continuing its upward trend for the second consecutive day, with a total increase of 16.11% over the past two days.

On Holding AG reported a 43% increase in net sales for the first quarter of 2025, reaching CHF 726.6 million. This growth was driven by a successful multi-channel strategy, with direct-to-consumer (DTC) sales surging by 45.3% and wholesale channel sales increasing by 41.5%. The DTC channel now comprises 38.1% of total net sales, enhancing the overall gross profit margin to 59.9%.

Despite the increased sales, On Holding AG's net income fell by 38% to CHF 56.7 million, with the net income margin dropping to 7.8% from 18.0% in the same period last year. The company attributes this decline to increased investments in brand-building campaigns and product launches, such as the Cloudsurfer 2 and Cloud 6. These initiatives have significantly bolstered On's market presence and global footprint.

Looking ahead, On Holding AG has raised its full-year 2025 net sales guidance, expecting at least a 28% growth on a constant currency basis, equivalent to CHF 2.86 billion at current spot rates. The company anticipates a gross profit margin of 60.0%-60.5% and an adjusted EBITDA margin between 16.5%-17.5% for the full year. These projections reflect On's confidence in navigating the uncertainties posed by recent global trade policy shifts and its continued commitment to operational excellence and premium brand positioning.