Hisense Channels Launched: A New Streaming Service Powered by Xumo Enterprise for Hisense Smart TVs

Hisense launches "Hisense Channels," a new free ad-supported streaming TV service on its Smart TVs, featuring over 200 premium channels powered by Xumo Enterprise, a joint venture between Comcast and Charter. The rollout marks a significant expansion in Xumo's enterprise reach, with the company now powering over 2,000 FAST channels globally.

Hisense, a leading brand in global consumer electronics and home appliances, has announced the launch of "Hisense Channels," a new free ad-supported streaming TV (FAST) service on its Smart TVs. Powered by Xumo Enterprise, a joint venture between Comcast and Charter Communications, the service features over 200 premium channels. The rollout marks a significant expansion in Xumo's enterprise reach, with the company now powering over 2,000 FAST channels globally [1].

Hisense selected Xumo Enterprise to power and monetize the initial set of channels due to its deep expertise and leadership in FAST. The service is beginning its rollout today on Hisense Google TVs and will soon be available on more of its smart TVs. The service will be easily discoverable from the operating system's homepage, offering viewers convenient access to content from leading publishers such as Scripps, Radial Entertainment, and Stingray [2].

"The launch of Hisense Channels underscores our shared commitment to delivering a seamless, high-quality entertainment experience that meets the evolving expectations of today’s TV audiences," said Stefan Van Engen, Vice President, Content Partnerships, Acquisition, Distribution and Experience, Xumo. "Through strategic collaborations like this, Xumo is making it easier for consumers to find and enjoy all the premium FAST content that’s out there today, while also giving content owners and advertisers more ways to reach new audiences" [2].

"This is a major step forward in our mission to deliver premium, accessible entertainment to every household in America," said David Gold, President of Hisense USA. "By partnering with Xumo Enterprise, we’re not only expanding the content offerings on our smart TVs, but also reinforcing our commitment to innovation and value by unlocking a world of premium content that’s free, seamless, and built right into the TVs our customers already love" [2].

The launch builds on the ongoing collaboration between Xumo and Hisense, which includes the development of Hisense Xumo TVs powered by Xumo's operating system, designed to simplify content discovery and streamline the streaming experience. With the debut of Hisense Channels, Xumo's enterprise business now powers more than 2,000 FAST channels across 30+ entertainment platforms and streaming services worldwide [1].

In addition to Hisense, Xumo's enterprise partnerships include other major OEMs, smart TV operating systems, pay-TV providers, and ad-supported streaming apps, powering FAST experiences that drive engagement and monetization across the connected TV landscape [1].

References:
[1] https://www.xumo.com/press/introducing-hisense-channels-a-new-streaming-service-for-hisense-smart-t-vs-powered-by-xumo-enterprise
[2] https://www.marketscreener.com/news/introducing-hisense-channels-a-new-streaming-service-for-hisense-smart-tvs-powered-by-xumo-enterpri-ce7c51d9db8ff626