Hightouch Secures Investment from Snowflake and Capital One Ventures to Advance AI-Driven Marketing Tech

Snowflake Inc. (NYSE:SNOW) has invested in Hightouch, a data and AI agent platform for marketers. The investment will help Hightouch advance its AI-driven marketing technology and expand its suite of agents to cover additional marketing use cases. Snowflake and Hightouch are committed to providing their customers with modern, composable, AI-driven solutions. The deal underscores the significant role of agentic AI in revolutionizing marketing technology.

Snowflake Inc. (NYSE:SNOW) has announced a strategic investment in Hightouch, a leading data and AI agent platform for marketers. The investment, which extends Hightouch's oversubscribed Series C round, aims to advance Hightouch's AI-driven marketing technology and expand its suite of AI agents to cover additional marketing use cases. This move underscores the significant role of agentic AI in revolutionizing marketing technology and marks a strategic partnership between Snowflake and Hightouch.

The investment from Snowflake Ventures and Capital One Ventures is a major vote of confidence in Hightouch's vision for AI-powered marketing. Hightouch's AI Decisioning product, launched earlier this year, allows for automated experimentation with messaging, timing, and channel decisions for individual customer marketing. The platform integrates with data warehouses to enable real-time adaptation of marketing strategies, a capability that aligns with Snowflake's strong revenue growth and cloud data platform.

Hightouch's Co-CEO and Co-Founder, Tejas Manohar, stated, "This investment is a major vote of confidence in our vision for AI-powered marketing." Jon Barad, Partner at Capital One Ventures, noted that Hightouch has built a powerful platform that unlocks the full value of enterprise data through AI. The funding will support Hightouch's plans to expand its suite of AI agents for additional marketing use cases.

This strategic move comes amidst a period of growth for Hightouch as companies move toward warehouse-native architectures and composable marketing technology. Snowflake's investment highlights the company's commitment to providing modern, composable, AI-driven solutions to its customers.

References:
[1] https://hightouch.com/blog/snowflake-capital-one-investment-2025
[2] https://au.investing.com/news/company-news/snowflake-and-capital-one-ventures-invest-in-hightouchs-ai-platform-93CH-3947905
[3] https://www.bakersfield.com/ap/news/hightouch-announces-strategic-investment-from-snowflake-and-capital-one-to-bring-ai-agents-to-marketers/article_221dfbd4-db9c-5afe-9dce-8e225c36ab6e.html