High Roller Technologies Launches Kassuuu Online Casino Brand in Finland

High Roller Technologies has launched a new online casino brand, Kassuuu, specifically for the Finnish market. The brand's name is derived from Finnish slang and embodies a triumphant cheer of victory. The Kassuuu Jackpot is a unique branded feature on selected games designed to amplify excitement.

High Roller Technologies, a leading global online gaming operator, has announced the launch of Kassuuu, a new online casino brand specifically tailored for the Finnish market. The brand's name, derived from Finnish slang, embodies a triumphant cheer of victory, reflected in the Kassuuu Jackpot—a unique feature designed to amplify excitement on selected games.

Kassuuu aims to differentiate itself in Finland's iGaming market through several key aspects. It offers a localized experience with Finnish language and humor, as well as story-driven engagement through weekly promotional cadences featuring recurring characters. The brand also emphasizes trusted payments, premium positioning, and responsible play. Transparent terms, visible limits, and prominent support links are integral to its platform, ensuring a safe and engaging environment for players.

The Managing Director & Chief Commercial Officer, Sara Nunes, stated, "Kassu means casino, and KASSUUU is what you yell when a jackpot lands. We built the brand to capture that moment of excitement while keeping everything else straightforward with plain language offers, responsible gaming features, and jackpots that earn the triple U."

High Roller Technologies aims to establish Kassuuu as a safe, transparent, and engaging choice for Finnish players by embedding responsible play and plain-language communication into its platform. The launch of Kassuuu marks an important milestone in High Roller's commitment to providing localized entertainment experiences.

References:
[1] https://www.marketscreener.com/news/high-roller-technologies-launches-new-online-casino-brand-in-finland-ce7d59d8dc88f524
[2] https://www.globenewswire.com/news-release/2025/09/04/3144650/0/en/High-Roller-Launches-New-Online-Casino-Brand-in-Finland.html