Hertz's Partnership with Amazon: A Risky Bet for the Struggling Car Rental Company

Hertz Global Holdings' partnership with Amazon Autos has not shown significant success since its announcement in August 2025. The company's accumulated depreciation has increased by 332%, and its plant, property, and equipment have decreased by 4%. Long-term debt has risen by nearly 7%, and free cash flow growth contracted by 442% in Q3 2025. Despite CEO Gil West's optimism, total sales figures for vehicles sold exclusively through Amazon Autos are not publicly disclosed, leaving investors to look to the company's financial statements. Shares of HTZ have declined nearly 10% since the partnership was announced.