Heritage Global Inc. shares rise 2.41% after-hours following Dogecoin-inspired whiskey launch with House of Doge.

Heritage Global Inc. rose 2.41% in after-hours trading, with the company announcing a partnership with House of Doge Inc. to launch House of Doge™ Bourbon, the world’s only Dogecoin-inspired whiskey. This collaboration marks a historic fusion between a globally recognized crypto brand and a multi-award-winning distillery, uniting to create a product that embodies the spirit of the blockchain era. Additionally, the company is hosting a 500,000 Dogecoin giveaway contest to kick off the pre-launch campaign.