Herc Holdings 15min chart triggers KDJ Golden Cross, bullish Marubozu formation detected.

According to the 15-minute chart for Herc Holdings, there has been a notable development in the momentum of the stock price. A Golden Cross formation has occurred, coupled with a Bullish Marubozu candle at 10:00 AM on January 1, 2023. This indicates a shift in the momentum towards the upside, potentially leading to further price appreciation. The control of the market currently lies with the buyers, and given the bullish momentum, it is likely to persist.

In a significant development for Herc Holdings (HRI), the financial services firm Baird has upgraded its rating to 'Outperform' and raised its price target for HRI from $137.00 to $160.00. This upgrade reflects Baird's increased confidence in the company's future performance potential. The upgrade comes after a period of market volatility and reflects a notable shift in analyst sentiment.

Baird's analyst Mircea Dobre cited the company's strong market position and growth prospects as key factors driving the upgrade. Herc Holdings, an equipment rental company spun out of Hertz Global in 2016, has been experiencing growth due to its market share and strategic acquisitions. The company's 450 locations targeting the top 100 metropolitan markets in the US, coupled with its diverse rental fleet, position it as a strong player in the industry.

Historically, analyst ratings for HRI have been mixed. On July 30, 2025, Dobre maintained a 'Neutral' rating, while Citigroup's Kyle Menges maintained a 'Buy' rating. However, the recent upgrade by Baird suggests a consensus shift towards a more bullish outlook. The average one-year price target from 7 analysts stands at $153.86, with a high estimate of $186.00 and a low estimate of $100.00 Baird Upgrades Herc Holdings (HRI) with Raised Price Target | HRI Stock News^[1].

The upgrade coincides with a notable development in the stock's momentum. According to the 15-minute chart for HRI, a Golden Cross formation has occurred, coupled with a Bullish Marubozu candle at 10:00 AM on January 1, 2023. This technical indicator suggests a shift in momentum towards the upside, potentially leading to further price appreciation. The control of the market currently lies with the buyers, and given the bullish momentum, it is likely to persist .

Investors may see this upgrade as a strong signal for the stock's potential upside. The estimated GF Value for HRI in one year is $213.31, suggesting an upside of 82.85% from the current price of $116.66 Baird Upgrades Herc Holdings (HRI) with Raised Price Target | HRI Stock News^[1]. This indicates that the market may be undervaluing the company's future prospects.

In conclusion, Baird's upgrade of Herc Holdings (HRI) to 'Outperform' and the subsequent rise in its price target reflects a positive outlook on the company's future performance. The recent technical indicators also suggest a shift in momentum towards the upside. Investors should closely monitor HRI's performance and the broader market conditions to make informed investment decisions.

References
Baird Upgrades Herc Holdings (HRI) with Raised Price Target | HRI Stock News^[1] https://www.gurufocus.com/news/3126847/baird-upgrades-herc-holdings-hri-with-raised-price-target-hri-stock-news
(Provided text for the 15-minute chart and technical indicators)