Herc Holdings's 15min chart exhibits Bollinger Bands expanding downward, bearish marubozu.

Herc Holdings's 15-minute chart has recently triggered Bollinger Bands Expanding Downward and a Bearish Marubozu pattern at 09/26/2025 11:15. This suggests that market trends are currently being driven by sellers, who are exerting control over the market and that bearish momentum is likely to persist.

Shares of equipment rental company Herc Holdings (NYSE:HRI) experienced a significant uptick, rising by 3.4% in the afternoon session of September 25, 2025. This surge was driven by a positive outlook for the equipment rental sector, following a substantial price target increase for a major competitor, United Rentals (URI), by JP Morgan. The investment bank maintained its "Overweight" rating on United Rentals and raised its price target by 15% to $1,150 Herc (HRI) Stock Is Up, What You Need To Know^[1].

The positive sentiment surrounding United Rentals, a large player in the industry, has positively impacted peer companies like Herc. The shares of Herc closed the day at $124.54, up 4.6% from the previous close. This move indicates that the market views the news as meaningful but not a fundamental game-changer for Herc's business Herc (HRI) Stock Is Up, What You Need To Know^[1].

Herc's stock has been extremely volatile, with 39 moves greater than 5% over the last year. The recent 3.4% increase suggests that market participants consider the news about United Rentals to be significant, but it does not fundamentally alter the perception of Herc's business. The previous notable move for Herc was a 4.9% drop three days prior, when an analyst downgrade of a key competitor, Ashtead Group (AHT), sparked concerns about industry-wide challenges such as rising costs and overcapacity Herc (HRI) Stock Is Up, What You Need To Know^[1].

Since the beginning of the year, Herc's stock has declined by 33.1%, and it is currently trading at $124.42 per share, 48% below its 52-week high of $239.28 from November 2024. Investors who bought $1,000 worth of Herc's shares five years ago would now be looking at an investment worth $3,350.

Market analysis tools indicate that Herc Holdings' 15-minute chart has recently triggered Bollinger Bands Expanding Downward and a Bearish Marubozu pattern at 09/26/2025 11:15. This suggests that market trends are currently being driven by sellers, exerting control over the market, and that bearish momentum is likely to persist .