Henkel Acquires Olaplex for $1.4B in Strategic Haircare Expansion

Henkel is acquiring Olaplex for $1.4 billion, expanding its premium hair care portfolio. The deal reflects established consumer players repositioning after the post-pandemic unwind. Olaplex's shares jumped over 50% in premarket trading, reaching a level just below the offer price, indicating investors are adjusting expectations around the company's valuation under the proposed transaction. Henkel shares were up about 0.5% in Frankfurt.