The Hemp Company by Curaleaf: A New Wave of Beverage Sales in Total Wine Stores

The Hemp Company by Curaleaf, a leading international provider of consumer cannabis products, has recently expanded its beverage sales to over 100 Total Wine stores across nine states. This strategic partnership with Total Wine & More, the nation's leading retailer of wine, spirits, and beer, marks a significant step forward in the growth of Curaleaf's hemp business. The company's Select Zero Proof Hemp THC Seltzers are now available in over 100 brick-and-mortar stores in Arizona, Florida, Texas, Indiana, North Carolina, and South Carolina, with further expansion expected in the coming months.

Curaleaf's Chairman and CEO, Boris Jordan, expressed his enthusiasm about the partnership, stating, "Continuing to expand our Select Hemp beverages into physical storefronts through a renowned US beverage retailer represents a significant step forward in the growth of our hemp business. Attitudes toward beverage consumption continue to shift, and many are seeking non-alcoholic options, particularly among younger adult consumers. Our presence at one of the nation's largest wine and spirits retailers reaffirms our commitment to serving as a trusted source for a new generation of rigorously tested hemp THC products, addressing a broader market currently lacking regulatory oversight."

The partnership with Total Wine & More allows Curaleaf to tap into the growing demand for non-alcoholic beverages, which is particularly popular among younger adult consumers. By securing a presence in over 100 Total Wine & More stores, Curaleaf's Select Zero Proof Hemp THC Seltzers will be accessible to a broader range of consumers. This new retail channel enables Curaleaf to reach a larger audience and reaffirms its commitment to serving as a trusted source for hemp-derived THC products in the market.

Curaleaf has taken several steps to differentiate its current product portfolio from the largely unregulated hemp marketplace. These include age-gating, strict quality standards, transparent package labeling, listing ingredients and potency, and providing QR codes that link customers to certificates of analysis from independent testing labs. Products will be sold to adults 21+ only, with age confirmation, requiring verification at purchase. This commitment to quality, safety, and transparency aligns with Curaleaf's broader investment philosophy of setting high standards for manufacturing, production, and quality.

In conclusion, the partnership between The Hemp Company by Curaleaf and Total Wine & More represents a significant milestone in the growth of Curaleaf's hemp business. By expanding its beverage sales to over 100 Total Wine stores, Curaleaf gains access to a broader consumer base and reaffirms its commitment to serving as a trusted source for hemp-derived THC products in the market. As the demand for non-alcoholic beverages continues to grow, particularly among younger adult consumers, Curaleaf's presence in Total Wine stores positions the company well to capitalize on this trend and generate additional revenue.