Hello Group Reports Q3 Revenue Decline Amid User Drop

Hello Group, a leading Chinese social media and entertainment company, reported a decline in revenue for the third quarter of 2024, marking a challenging period for the tech giant. The company's revenue dropped by 12.1% year-over-year (YoY) to RMB2.67 billion, driven by a 16% decrease in live video revenue and a 28% decrease in Tantan's revenue. This decline highlights the challenges in maintaining user engagement and monetization in the face of intense competition and evolving consumer preferences.



The decline in Hello Group's user base, particularly in its Tantan app, has contributed to the revenue drop. Monthly Active Users (MAUs) on Tantan fell to 12.0 million in September 2024 from 15.7 million a year ago, while total paying users decreased to 6.9 million from 7.8 million. Tantan's paying users also dropped to 0.9 million from 1.4 million. These declines reflect strategic operational adjustments and a broader softening in consumer sentiment, as the company focuses on improving its ecosystem and product offering across its Momo and Tantan apps.

Despite the challenges, Hello Group has maintained a strong cash position of RMB14.78 billion and generated RMB341.0 million in net cash from operating activities. The company's overseas business, particularly the Soulchill app, has shown reaccelerated growth with a 41% YoY increase in revenue. This growth is attributed to the localization process and expanded product offering, which have helped the company better cater to the unique preferences and needs of users in different regions.

The key challenges for Hello Group in the more diversified overseas markets include competition, regulatory hurdles, and cultural differences. To capitalize on opportunities, the company must continue to localize its products, expand its offerings, and optimize user acquisition costs through KOL channels. By addressing these challenges and leveraging its strengths, Hello Group can drive future revenue and profit growth in its overseas business.

In conclusion, Hello Group's Q3 revenue decline reflects the challenges in maintaining user engagement and monetization in the face of intense competition and evolving consumer preferences. However, the company's strong cash position and reaccelerated growth in its overseas business indicate its ability to adapt and navigate these challenges. As an investor, it is essential to monitor the company's progress and evaluate its strategic initiatives to make informed investment decisions.