Helen of Troy Shareholders in the Red: A Three-Year Retrospective

Ladies and gentlemen, buckle up! We're diving into the rollercoaster ride that is Helen of Troy Limited (NASDAQ: HELE). If you invested in this consumer products giant three years ago, you're probably feeling the pain right now. Let's break down the key factors that have led to this decline and see what the future holds for this once-mighty stock.



First, let's talk about the elephant in the room: REVENUE DECLINE. Helen of Troy's revenue has been on a downward spiral, with a 12.2% drop in the first quarter of fiscal 2025. That's a whopping $416.8 million, way below the consensus estimates of $446 million. The company's CEO, Noel Geoffroy, didn't mince words: "We are disappointed with the start to our fiscal year. We battled an unusual number of internal and external challenges in the quarter, which resulted in net sales and adjusted EPS below our outlook."

Next up, EARNINGS PER SHARE (EPS). The company's adjusted (non-GAAP) diluted EPS plummeted by 49% to $0.99, missing the consensus estimates of $1.56. That's a massive hit to profitability, and it's no surprise that shareholders are feeling the pinch.

But wait, there's more! Helen of Troy also LOWERED ITS GUIDANCE for the year to $1.910 billion at the midpoint, down from the $1.995 billion guidance given in the fourth quarter of 2024's release. This reduction in guidance reflects the company's pessimistic outlook for the future, which can deter investors and further decrease shareholder value.

So, what's the plan to turn things around? Enter PROJECT PEGASUS, Helen of Troy's restructuring plan aimed at reducing annual costs by $75 million to $85 million by 2027. The plan's restructuring of investments will be completed this year, indicating a short-term focus on immediate cost reductions and operational improvements.

The expected outcomes of Project Pegasus include a more streamlined and cost-effective operation, which will help the company navigate the current challenges of softer consumer demand and shifts in consumer spending. By reducing costs, Helen of Troy aims to improve its financial performance and return to positive sales and earnings growth.



But here's the thing: THE MARKET HATES UNCERTAINTY, and Helen of Troy has been serving up a heaping helping of it. The company's financial performance has been negatively impacted by these challenges, and the market's reaction to the first-quarter results indicates a lack of confidence in the company's ability to recover in the near future.

So, what's the bottom line? If you're a shareholder in Helen of Troy, you're in the red. But don't despair! The company has a plan in place to turn things around, and if you're a value investor who anticipates an eventual consumer spending turnaround, this could be a buying opportunity. Just remember, THIS IS A NO-BRAINER! The market is always right, and if you're not in the game, you're missing out on the action. So, buckle up and get ready for the ride!