HDFC Bank Revises Imperia Eligibility Criteria, Introduces New TRV Requirement

HDFC Bank has revised the eligibility criteria for its Imperia banking program, requiring customers to maintain a total relationship value (TRV) of at least ₹1 crore at the group level. This new requirement will come into effect from October 1, 2025, in addition to existing balance-based options. The TRV is a measure of the overall business a customer and their linked group bring to the bank, including deposits, investments, and borrowings. The revised criteria aims to promote a more comprehensive view of the bank's relationship with its customers.

HDFC Bank has announced a significant revision to the eligibility criteria for its Imperia banking program, effective October 1, 2025. The new rule requires customers to maintain a total relationship value (TRV) of at least ₹1 crore at the group level, in addition to existing balance-based options. This change aims to provide a more comprehensive view of the bank's relationship with its customers, encompassing deposits, investments, and borrowings.

The TRV is a measure that aggregates the overall business a customer and their linked group bring to the bank. It includes balances in savings, current accounts, and fixed deposits, as well as the value of mutual funds and investment products purchased through the bank, 20% of the outstanding value of retail loans, 20% of demat account holdings, and premiums paid on insurance policies [1].

Previously, customers could qualify for Imperia privileges by maintaining a minimum average quarterly balance of ₹15 lakh in the current account, a minimum average monthly balance of ₹10 lakh in the savings account, or a combined average monthly balance of ₹30 lakh across savings, current accounts, and fixed deposits with the bank. The new TRV requirement provides an additional option for customers to meet the eligibility criteria collectively, especially for families with consolidated finances [2].

Despite the revised eligibility, the suite of services and privileges for Imperia customers remains unchanged. These include free savings account services, such as inter-branch transfers, stop payment instructions, cheque collection, and a locker facility benefit with discounted rental for a second locker within the same group [2].

The update reflects HDFC Bank's growing emphasis on relationship-based banking, where deposits, investments, and borrowing are assessed together rather than in silos. This change is likely to benefit affluent customers who actively use multiple HDFC Bank products, providing them with more flexibility to meet the new criteria [1].

References:
[1] https://www.business-standard.com/finance/personal-finance/hdfc-bank-revises-imperia-eligibility-norms-new-trv-rule-from-october-125082600940_1.html
[2] https://economictimes.indiatimes.com/wealth/save/hdfc-bank-imperia-update-new-eligibility-rule-for-premium-customers/new-hdfc-bank-criteria-for-imperia-customers/slideshow/123499130.cms