Hasbro Outlook - Technical Weakness and Mixed Analyst Sentiment Weigh on the Toy Giant

Market Snapshot

Headline Takeaway: Hasbro (HAS) is facing technical headwinds with bearish indicators dominating, and its price fell -3.44% recently, suggesting caution for now.

News Highlights

While most recent news items focus on broader economic and health policy shifts, here are a few relevant highlights:

• Trump fast-tracks Utah uranium mine — This move could indirectly affect Hasbro if broader economic activity and consumer spending rebound, though the direct impact remains limited.
• China’s factory activity contracts in May — A slowdown in global manufacturing could hurt Hasbro’s international sales, especially as it competes in a globally connected toy and entertainment market.
• Germany's carmakers explore trade agreements with the U.S. — Although unrelated to Hasbro, a broader easing of trade tensions could support global consumer sentiment and spending.

Analyst Views & Fundamentals

Analysts remain divided on Hasbro, with six active institutions providing ratings in the past 20 days. The simple average rating score is 4.33, while the performance-weighted score is 2.76, reflecting a mixed bag of outcomes from past predictions.

The ratings are split among Strong Buy (3), Buy (2), and Neutral (1), indicating disparate views. While some analysts remain optimistic, the current price trend of falling -3.44% suggests market sentiment leans bearish, aligning with the lower performance-weighted score.

Key fundamental values and internal diagnostic scores (0-10 scale) include:

• Net cash flow from operating activities per share (YoY growth rate): -93.03% — internal diagnostic score: 1.00
• Shareholders’ equity / Total liabilities: 4.92% — internal diagnostic score: 3.00
• Equity multiplier: 21.46x — internal diagnostic score: 3.00
• EV/EBIT: -20.03 — internal diagnostic score: 3.00
• Net cash flow from operating activities / Operating revenue: 11.21% — internal diagnostic score: 3.00
• Quick ratio: 1.32 — internal diagnostic score: 3.00
• Cash-MV: -1.10 — internal diagnostic score: 3.00

The overall fundamental score is 8.41, showing strong underlying strength despite some weak operating cash flow performance.

Money-Flow Trends

Big-money players are showing positive sentiment, with block inflow ratio at 59.21%, suggesting institutional accumulation. However, retail investors are less enthusiastic, as all retail categories show mixed to negative inflows, with the exception of the Extra-large inflow ratio at 62.44%. Overall, the fund-flow score is 8.05, labeled "excellent", highlighting strong capital inflow despite a negative small-cap trend.

Key Technical Signals

Hasbro’s technical indicators are heavily bearish. Out of four analyzed, 4 are bearish and 0 are bullish, with an internal diagnostic score of 2.15, signaling a weak technical setup. Here are the most recent and impactful signals:

• Williams %R Oversold: internal diagnostic score 1.93 — historically has had an average return of -0.55% and a 44.68% win rate, indicating a weak recovery.
• MACD Death Cross: internal diagnostic score 1.77 — a historically bearish signal with an average return of -0.18% and a 37.5% win rate.
• Dividend Payable Date: internal diagnostic score 1.00 — has shown poor returns (-0.62%) and a win rate of just 25%, often indicating selling pressure post-event.
• Marubozu White (on 2025-09-11): internal diagnostic score 3.92 — a neutral to bullish candlestick pattern, but not enough to counterbalance the bearish bias.

Recent chart patterns on 2025-09-10 and 2025-09-11 highlight a mix of bearish and neutral signals, but the overall trend remains weak, with analysts suggesting to avoid the stock for now.

Conclusion

Despite strong fundamentals and mixed analyst ratings, Hasbro is currently in a technically weak state with four bearish indicators and only one neutral-to-bullish candlestick. The internal diagnostic score is 2.15, and the key advice is to avoid it for now. While big money is buying, retail sentiment remains cautious, and technical momentum is clearly on the downside. Investors may want to consider waiting for a pull-back or clearer signals of trend reversal before re-entering.