Hasbro's 11-Day Winning Streak: Magic Fuels 46% Yearly Rise and Analyst Optimism

Hasbro (HAS) shares have experienced an 11-day winning streak, a 9% gain and a 46% rise for the year. The company's Wizards of the Coast segment has seen a 23% revenue increase from MAGIC: The Gathering. Analysts project a positive outlook with an average target price of $87.67, suggesting a potential upside of 7.33% from the current stock price.

Hasbro (HAS) shares have experienced an 11-day winning streak, a 9% gain, and a 46% rise for the year. The company's Wizards of the Coast segment has seen a 23% revenue increase from MAGIC: The Gathering. Analysts project a positive outlook with an average target price of $87.67, suggesting a potential upside of 7.33% from the current stock price.

Hasbro's stock reached a new 52-week high after UBS Group upgraded its price target from $82.00 to $88.00, currently maintaining a buy rating on the stock [1]. This upgrade comes on the heels of the company's strong earnings report, where it reported $1.30 earnings per share for the quarter, beating the consensus estimate of $0.78 by $0.52 [1]. The company's revenue for the quarter was $980.80 million, a 1.5% decrease compared to the same quarter last year [1].

Several other analysts have also issued positive ratings. JPMorgan Chase & Co. raised their price target on shares of Hasbro from $75.00 to $94.00 and gave the stock an "overweight" rating [1]. Citigroup lifted their price target on shares of Hasbro from $79.00 to $91.00 and gave the stock a "buy" rating [1]. Morgan Stanley lifted their price target on shares of Hasbro from $83.00 to $85.00 and gave the stock an "overweight" rating [1]. The Goldman Sachs Group upgraded shares of Hasbro from a "neutral" rating to a "buy" rating and lifted their price target for the stock from $66.00 to $85.00 [1].

Institutional investors have also shown interest in Hasbro. Several hedge funds and institutional investors have recently bought and sold shares of HAS. MUFG Securities EMEA plc acquired a new stake in shares of Hasbro during the 2nd quarter worth about $28,000 [1]. Parvin Asset Management LLC purchased a new position in Hasbro in the fourth quarter valued at approximately $25,000 [1]. Sentry Investment Management LLC purchased a new position in Hasbro in the first quarter valued at approximately $28,000 [1]. Pittenger & Anderson Inc. purchased a new position in Hasbro in the second quarter valued at approximately $35,000 [1]. SBI Securities Co. Ltd. raised its holdings in Hasbro by 130.0% in the first quarter [1]. Hedge funds and other institutional investors own 91.83% of the company's stock [1].

Hasbro's recent performance and analyst upgrades suggest a strong outlook for the company. With a market cap of $11.38 billion, a PE ratio of -19.99, a price-to-earnings-growth ratio of 1.05, and a beta of 0.60, Hasbro presents an attractive opportunity for investors seeking growth and stability in the toy and game industry [1].

References:

[1] https://www.marketbeat.com/instant-alerts/hasbro-nasdaqhas-reaches-new-1-year-high-after-analyst-upgrade-2025-08-13/