Handmade by Robots Launches Mega Horror Figures with Costco Partnership

Alliance Entertainment, a leading distributor of entertainment and pop culture collectibles, has launched a limited-edition product line from its Handmade by Robots brand, featuring 12-inch vinyl figures of iconic horror characters. The new figures, available exclusively at Costco, spotlight franchises like Scream, Child's Play, and Halloween. The launch marks a strategic first-to-market campaign, timed to align with heightened seasonal demand for horror-themed merchandise.

Alliance Entertainment (NASDAQ: AENT), a leading distributor and fulfillment partner of entertainment and pop culture collectibles, has launched a new limited-edition product line from its Handmade by Robots brand. The line features 12-inch vinyl figures of iconic horror characters, exclusively available at Costco warehouses nationwide. This strategic first-to-market campaign marks a significant expansion of the brand's retail presence and aligns with Alliance's broader strategy to grow its collectibles portfolio [2].

The new 12-inch figures, more than double the size of standard figures, spotlight legendary horror franchises, including Scream (Ghostface), Child’s Play (Chucky), Texas Chainsaw Massacre (Leatherface), Halloween (Michael Myers), and Trick ‘r Treat (Sam). Each collectible maintains the signature “knit-look” aesthetic that defines the Handmade by Robots line, sculpted to appear like hand-stitched plush, yet constructed from high-quality, durable vinyl [2].

The launch comes as Alliance continues to execute on its strategic roadmap for Handmade by Robots following the brand’s acquisition in late 2024. This initiative reflects Alliance’s broader initiative to grow its portfolio of high-value collectible brands by expanding into new product formats and retail partnerships. Handmade by Robots features licensed characters from globally recognized franchises such as Hello Kitty, My Hero Academia, How to Train Your Dragon, Jurassic Park, and Godzilla, and continues to build momentum across mass retail, specialty, and direct-to-consumer channels [2].

The Costco debut is particularly notable for three reasons. First, it gives Alliance access to Costco's massive consumer reach and trusted retail environment. Second, the premium-sized format likely commands higher margins than standard figures. Third, the horror theme is strategically timed to capitalize on seasonal demand patterns. The company is executing a classic collectibles market strategy: creating artificial scarcity through limited editions while leveraging recognizable IP from franchises like Scream, Child's Play, and Halloween. The expanded 12-inch format allows Alliance to capture higher price points while maintaining the brand's signature aesthetic [2].

Alliance appears to be positioning this launch as a holiday season catalyst, with CEO Jeff Walker explicitly noting expectations for significantly elevated awareness and sell-through velocity. The strategic timing of this announcement, over three months before the holiday shopping season, suggests confidence in both production capacity and consumer demand for these limited-edition products [2].

The limited-edition 12-inch horror figures will be available exclusively at Costco for a limited time, supported by an in-warehouse merchandising campaign and timed to align with heightened seasonal demand for horror-themed merchandise. For more information, visit www.handmadebyrobots.com.

References:
[1] https://www.bigbadtoystore.com/Product/VariationDetails/330691?srsltid=AfmBOooG74IY-8TRhkn68PgmbtTn9FRxorzrJk7sjzMotojz5oGvhph3
[2] https://www.stocktitan.net/news/AENT/alliance-entertainment-scales-handmade-by-robots-brand-with-costco-az5h83o9qg4s.html