Hamilton Beach Brands Enhances Product Development with Centric PLM

Hamilton Beach Brands, Inc. has selected Centric PLM to centralize product data and support growth. The company aims to streamline its product development process, accelerate launches, and improve cross-functional collaboration. Centric PLM will serve as a single, actionable source of truth for product information, replacing manual steps and enabling direct data entry.

Hamilton Beach Brands Inc., a leading designer, marketer, and distributor of small electric household and specialty housewares appliances, has announced its selection of Centric PLM to centralize product data and support its growth strategy. The company aims to streamline its product development process, accelerate product launches, and improve cross-functional collaboration.

Hamilton Beach Brands Inc. chose Centric PLM to serve as a single, actionable source of truth for product information. The platform will replace manual steps and enable direct data entry, aiming to enhance communications across internal teams and work more closely with partners. The company's goal is to accelerate product launches and improve cross-functional collaboration, which is crucial for a company with a portfolio spanning over 50 categories and 75-125 new SKUs annually [1].

The decision to adopt Centric PLM follows a comprehensive evaluation of several vendors. Hamilton Beach Brands Inc. was drawn to Centric Software's platform capabilities and organizational alignment, particularly its flexibility and out-of-the-box functionality. "We wanted a long-term partner with a stable platform," stated Atle Larsen, vice president, global product marketing at Hamilton Beach Brands Inc. "Product development is core to our business, and Centric PLM aligns with our needs."

Centric PLM, known for optimizing product execution from ideation to development, sourcing, and manufacture, is expected to help Hamilton Beach Brands Inc. realize up to 50% improvement in productivity and a 60% decrease in time to market. Additionally, Centric Software's experience with complex product portfolios will simplify Hamilton Beach's processes, making it a valuable partner for the company's digital transformation journey.

Chris Groves, CEO of Centric Software, expressed enthusiasm about the partnership. "We are thrilled to welcome Hamilton Beach Brands, an iconic company with a rich history of innovation, to the Centric Software family," he said. "Their commitment to digital transformation makes them an ideal partner and we look forward to a long-term collaboration."

References:
[1] https://www.prnewswire.com/news-releases/hamilton-beach-brands-inc-enhances-product-development-with-centric-plm-302549234.html