Guinness and Van Leeuwen Collaborate for Summer Ice Cream Treat

Guinness and Van Leeuwen have collaborated on a limited-edition ice cream flavor, "Lovely Day for a Guinness," combining Guinness with rich chocolate chunks in Van Leeuwen's ultra-creamy ice cream. The flavor is packaged in a custom carton and is available nationwide for a limited time. The partnership aims to bring a unique and unexpected twist to traditional ice cream flavors and prove that Guinness can be enjoyed on sunny days.

Guinness and Van Leeuwen have announced a limited-edition ice cream flavor, "Lovely Day for a Guinness," combining Guinness with rich chocolate chunks in Van Leeuwen's ultra-creamy ice cream. This unique collaboration, set to launch nationwide, aims to bring an unexpected twist to traditional ice cream flavors and prove that Guinness can be enjoyed on sunny days.

The "Lovely Day for a Guinness" ice cream is packaged in a custom carton, drawing design cues from the summer's limited-edition Guinness Draught Stout 4-pack. The ice cream is available in 14 oz pints at Van Leeuwen Scoop Shops nationwide for $11.15 or online at vanleeuwenicecream.com with shipping nationwide for $12 while supplies last [1].

The partnership includes various promotional events throughout the summer, such as free sampling events at multiple locations and a Guinness Pintmobile tour across major U.S. cities. Additionally, Guinness will host a pop-up event at SPYDER Surf Shop in Hermosa Beach, featuring a $20,000 donation to the Surfrider Foundation [2].

Van Leeuwen, known for creative seasonal flavors and out-of-the-box collaborations, is excited about this partnership. "At Van Leeuwen, we're all about making good ice cream that makes you feel good – and what better way to do that than with Guinness? Their bold, smooth flavor is a perfect match for our rich French-style ice cream," said Ben Van Leeuwen, CEO and co-founder [1].

The collaboration is part of Guinness's ongoing "Lovely Day" campaign, which celebrates the brand's classic ads and offers new ways to enjoy the iconic beer. "This collaboration with Van Leeuwen captures the simple summer joys that sit at the heart of our 'A Lovely Day' campaign – like sharing a scoop of ice cream, a pint of Guinness, and time with the people who make those moments matter," said Karissa Downer, Director, Guinness [1].

Guinness and Van Leeuwen will also be offering free samples of the "Lovely Day for a Guinness" ice cream at select locations throughout August. The partnership aims to create memorable experiences and bring people together over a shared love for ice cream and Guinness.

References:
[1] https://www.stocktitan.net/news/DEO/guinness-and-van-leeuwen-churn-out-the-ultimate-lovely-day-ice-cream-vnckkcicr0vp.html
[2] https://www.marketscreener.com/news/guinness-and-van-leeuwen-churn-out-the-ultimate-lovely-day-ice-cream-collab-ce7c5cdcd98ef325