Guggenheim Raises Liberty Formula One K Share Price Target to $120 from $104.

Guggenheim has raised its price target for Liberty Formula One K shares to $120 from $104, citing momentum in the Formula 1 business and the recent acquisition of MotoGP. The analyst maintains a Buy rating on the shares.

Guggenheim has increased its price target for Liberty Formula One K shares to $120 from $104, reflecting strong momentum in the Formula 1 business and the recent acquisition of MotoGP. The analyst maintains a Buy rating on the shares.

The revised target follows Liberty Media’s completed acquisition of MotoGP on July 3, which Guggenheim has now incorporated into its financial model as a separate segment. The firm projects MotoGP to generate $573 million in revenue and $199 million in OIBDA by 2026 [1].

Guggenheim cited several positive factors driving momentum for Formula 1 in the second half of 2025, including the strong performance of the F1 movie ($461 million global box office), a 10% year-over-year increase in U.S. ratings, reports of a significant Apple bid for domestic rights, and a new Concorde agreement for next year. Additionally, Liberty Media’s new ticket strategy for Las Vegas, cost reductions, and strong sponsorship momentum are contributing to the more optimistic outlook [1].

Goldman Sachs also reinstated coverage of Liberty Formula One with a Buy rating and a $120 price target, citing the company’s potential to grow earnings and return cash to shareholders over the next few years. The bank expects Liberty’s Formula 1 and MotoGP businesses to benefit from rising global interest in sports and stronger sponsorship deals [3].

While the stock is trading at a higher multiple than peers, Goldman Sachs believes the premium is justified given the company’s exposure to long-term trends in sports media and strong cash flow potential. The stock could see a re-rating if Liberty delivers on growth targets, clarifies its plans for MotoGP, and starts returning capital to shareholders [3].

References:
[1] https://www.investing.com/news/analyst-ratings/liberty-media-formula-one-stock-price-target-raised-by-guggenheim-to-110-93CH-4145511
[2] https://www.investing.com/news/analyst-ratings/guggenheim-raises-liberty-formula-one-stock-price-target-on-motogp-acquisition-93CH-4145502
[3] https://www.investing.com/news/stock-market-news/goldman-sachs-bullish-on-liberty-formula-one-on-shareholder-payouts-4146591