Here Group shares surge 19.57% after-hours as Q2 revenue jumps 39.4% on strong IP performance and guidance.

Here Group surged 19.57% in after-hours trading following the release of its Q2 2026 earnings call, which highlighted a 39.4% quarter-over-quarter revenue increase to RMB177.3 million, driven by its flagship IP Makuku (73% of revenue) and offline channel expansion. The company opened five D2C stores, emphasizing experiential retail, while narrowing its adjusted net loss to RMB16.1 million. Management reiterated FY2026 revenue guidance of RMB750–800 million and outlined a systematic IP development strategy, including partnerships with Enlight Media for film/TV content. Despite margin pressures from offline expansion and a Q3 revenue dip due to seasonality, the strong revenue growth, strategic IP focus, and offline channel traction bolstered investor confidence, outweighing short-term margin concerns.