Grocery Outlet Names Jason Potter President, CEO: A New Era of Growth and Treasure Hunting

Grocery Outlet Holding Corp. (NASDAQ: GO) has announced the appointment of Jason Potter as the company's new President and Chief Executive Officer, effective February 3, 2025. Potter, a seasoned CEO with over 30 years of grocery retail experience, succeeds Eric J. Lindberg, Jr., who served as interim president and CEO since October 2024. This strategic move comes as the company reevaluates its financial outlook for fiscal 2024 and seeks to drive earnings growth and shareholder value.

Potter's extensive background in the grocery retail industry, including his tenure at Sobeys, Inc. and The Fresh Market, makes him an ideal fit for Grocery Outlet's unique business model. His passion for the company's treasure hunt shopping experience and understanding of its growth potential are evident in his enthusiasm for the role. "I could not be more excited to join Grocery Outlet," Potter said. "With a clear mission of saving people money and a unique model that combines national buying power with local independent operators for the ultimate treasure hunt shopping experience, Grocery Outlet is a differentiated concept with a tremendous growth opportunity."