Green Wednesday's Biggest Weed Buyers: The Surprising Archetypes Driving Sales

As Green Wednesday approaches, retailers are gearing up for a surge in cannabis sales. Understanding the diverse consumer archetypes driving this demand is crucial for optimizing inventory and maximizing revenue. According to New Frontier Data, cannabis user archetypes can be categorized into four key segments: Savvy Connoisseurs, Contemporary Lifestylers, Medical Lifestylers, and Modern Medicinals. By catering to the preferences and needs of these groups, retailers can capitalize on the Green Wednesday shopping event.



Savvy Connoisseurs, representing 13% of U.S. cannabis users, are the most frequent and high-spending segment. These consumers, predominantly under 45, use cannabis multiple times daily and purchase weekly. Their typical spending exceeds $50 per visit, making them a prime audience for Green Wednesday promotions. To engage this group, retailers should offer variety and discounts across smokable and non-smokable products, such as flowers, edibles, and vapes. By catering to their diverse preferences and high spending potential, businesses can maximize revenue during this peak sales period.



Contemporary Lifestylers, who make up 16% of cannabis consumers, are another key segment on Green Wednesday. Consuming primarily to relax and unwind, they are frequent buyers, with over half purchasing weekly. Edibles and vape pens are popular among this group, alongside traditional smoking methods. To cater to this group, retailers should offer a mix of relaxation-focused products and variety. Highlighting these products in Green Wednesday promotions, offering discounts and bundles, can drive engagement and maximize sales.

Medical Lifestylers and Modern Medicinals use cannabis primarily for health reasons, including pain management and sleep improvement. Together, they account for nearly a quarter of consumers. These segments often prefer non-smokable forms like tinctures and topicals, with many making weekly purchases. To appeal to medical users, retailers can strategically target these segments with wellness-focused offerings, such as CBD-infused skincare, pain relief balms, or sleep aid gummies. By incorporating these products into Green Wednesday promotions, businesses can effectively reach health-conscious consumers.



Understanding and catering to the diverse preferences of cannabis user archetypes is essential for retailers to optimize their inventory and supply chain during Green Wednesday. By offering variety, discounts, and wellness-focused products, businesses can effectively meet the increased demand from various consumer segments and maximize sales during this peak shopping event.

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