GoPro Aims for $20M Adjusted EBITDA in H2 2025, Expands into AI Data Licensing and New Markets

GoPro has set a target of $20M adjusted EBITDA for H2 2025, while expanding into AI data licensing and new camera markets. In Q2 2025, the company reached the high end of its revenue guidance and launched new hardware and software products. GoPro is set to launch exciting new products in the coming months, with a focus on expanding into new camera markets and leveraging AI data licensing opportunities.

GoPro (NASDAQ: GPRO) reported its Q2 2025 financial results, showing a decline in revenue and earnings, but with a positive outlook for the second half of the year. The company's revenue for the quarter was $152.6 million, down 18% year-over-year, and the non-GAAP loss per share was $0.08, missing analysts' expectations by 33.3% [1].

The company's gross margin improved to 36.0% from 30.7% year-over-year, indicating a significant reduction in operating expenses. GoPro's CEO, Nicholas Woodman, expressed optimism, stating that the company's initiatives to reduce expenses and improve gross margin are beginning to deliver meaningful results. He also mentioned that the company is excited to launch a broader, more diversified suite of hardware and software products in the second half of 2025, which is expected to restore revenue growth and profitability starting in Q4 2025 [2].

GoPro's free cash flow improved to $8.27 million from -$111,000 in the same quarter last year. The company also announced the launch of the HERO13 Black Ultra Wide Edition, a new camera bundled with an Ultra Wide Lens Mod, and two new 360 editing tools, MotionFrame and POV, in the GoPro App. Additionally, GoPro introduced a new opt-in AI Training program that enables U.S. subscribers to make their user-generated content available for AI model training [2].

Looking ahead, GoPro has set a target of $20 million adjusted EBITDA for H2 2025, while expanding into AI data licensing and new camera markets. The company is poised to launch exciting new products in the coming months, focusing on these growth areas [2].

The stock reacted positively to the news, trading up 4.7% to $1.35 immediately after reporting. While the latest quarter's results were soft, the company's long-term prospects and strategic initiatives may present opportunities for investors.

References:
[1] https://finance.yahoo.com/news/gopro-nasdaq-gpro-reports-q2-202049157.html
[2] https://www.prnewswire.com/news-releases/gopro-announces-second-quarter-results-302526775.html