Google Unveils Universal Commerce Protocol for Agentic Retail

Google has introduced a universal commerce protocol to enable agentic commerce through AI chat sessions. The protocol, developed with major retailers like Shopify, Target, and Walmart, establishes a common language for agents and systems to operate together. Endorsed by over 20 payments players, the protocol will soon allow shoppers to purchase items directly from retailers such as Best Buy, Lowe's, and Walmart using Google Pay or PayPal. The solution aims to streamline agentic operations and enable commerce across industry verticals.