Google Pixel's Q2 Growth in US Smartphone Market at 3%, Settling into Top 4 Spot Ahead of Pixel 10 Launch

According to Canalys, Google Pixel has settled into the top 4 spot in the US smartphone market ahead of the Pixel 10 launch. In Q2 2025, Pixel made up 3% of the market, shipping around 800,000 units, up 13% YoY. Apple remains the leader, but Samsung grew by 38% during the quarter, shipping 8.3 million devices for a 31% share of the market.

Google Pixel has secured a robust position in the US smartphone market, according to the latest Canalys report. The company's market share has solidified its standing at the fourth spot, with a 3% share in Q2 2025 [1]. This growth is notable, as it represents a 13% year-over-year increase, shipping around 800,000 units during the quarter.

The Pixel 10 series, set to debut at the "Made by Google" event on August 20, 2025, is expected to drive further market momentum. The upcoming lineup includes the Pixel 10 Pro XL, which is anticipated to feature advanced display technology and bold color options, positioning it as a premium device [2].

In contrast, Apple remains the market leader, although its market share has decreased slightly. Samsung, however, has shown significant growth, with a 38% increase in shipments during Q2 2025, reaching 8.3 million units and securing a 31% share of the market [1].

The competitive landscape is intense, with the top three brands—Apple, Samsung, and Motorola—holding over 90% of the market share. This leaves limited opportunities for other vendors, who must focus on non-carrier-driven strategies to gain traction.

Google's strategy to enhance its ecosystem with wearables and audio devices, such as the Pixel Watch 4 and PixelBuds, is expected to further solidify its position in the connected technology space [2].

The upcoming Pixel 10 series, with its innovative features and competitive pricing, is poised to make a strong impact on the market. As the "Made by Google" event approaches, investors and financial professionals should closely monitor Google's announcements and market performance to assess the potential of the Pixel 10 lineup.

References:
[1] https://9to5google.com/2025/07/28/google-pixel-us-market-share-q2-2025/
[2] https://www.geeky-gadgets.com/google-pixel-10-pro-xl-5/