GoodRx Holdings, Inc. shares rise 2.56% premarket after launching 'The Savings Wrangler' brand campaign.

Goodrx Holdings, Inc. rose 2.56% in premarket trading, with the company launching a new brand campaign called "The Savings Wrangler," which aims to deepen cultural relevance and brand resonance. The campaign introduces a heroine who helps Americans navigate the complexities of prescription pricing, aligning with the stock's upward movement.