Goodbaby International: A Beacon of Growth in Challenging Times

Goodbaby International Holdings Limited (Goodbaby) has announced its revenue performance for the nine months ended 30 September 2024, showcasing remarkable resilience and growth in a challenging macroeconomic environment. Despite headwinds such as geopolitical conflicts, rising sea freight costs, and declining birth rates, Goodbaby achieved a commendable 11.8% year-on-year revenue growth, demonstrating the effectiveness of its strategic approach.



Goodbaby's revenue growth was driven by the exceptional performance of its core brands, particularly CYBEX and Evenflo. CYBEX, a leading global parenting products brand, recorded a 21.2% (20.1% on a constant currency basis) increase in revenue to approximately HK$3,312.9 million, setting another record high. This impressive growth can be attributed to CYBEX's strong brand position, innovative products, and global omni-channel distribution network. Evenflo, another prominent brand, saw its revenue grow by 7.4% (6.9% on a constant currency basis) to approximately HK$1,775.4 million, reflecting the brand's commitment to improving consumers' lives through accessible value and innovative products.



Goodbaby's one-dragon vertically integrated platform and brand-driven strategy have proven instrumental in navigating market uncertainties. The company's ability to adapt to challenges and maintain growth momentum is evident in its revenue performance. Moreover, Goodbaby's focus on core brand development, support for the Blue Chip business, and commitment to innovation and quality have positioned it well for long-term success.

In conclusion, Goodbaby International's revenue performance for the nine months ended 30 September 2024 underscores the company's resilience and growth potential. Despite macroeconomic headwinds, Goodbaby's strategic initiatives, including the development of core brands and the support of the Blue Chip business, have enabled it to achieve double-digit revenue growth. As the company continues to invest in innovation and quality, it is poised to provide higher-quality products to families around the world and create a better parenting experience.